Wood TV Article: April 22, 2015

Local company wants you to think ‘wheat straw’ at next meal

GRAND RAPIDS, Mich. (WOOD) — A local business is making Earth Day its mission all year round.

BBC Distributing provides compostable straws, silverware, plates, and take-out boxes for local restaurants such as Brann’s and HopCat.

“The World Centric line of compostable products really sets us apart from what the competition wasn’t focusing on,” said Joey Ghent, a part owner of BBC Distributing and graduate of Hudsonville High School and Davenport University.

Ghent says the products are made out of wheat straw fiber and will actually turn into dirt in 4 to 8 months after being put in a compost pile. The items are also gluten-free as the stalks of wheat plants do not store protein, gluten, or allergens.

The products allow businesses to show their customers they’re good stewards of the planet and can also help them save money on the trash bill.

But it doesn’t stop on the business side. Ghent says he hopes to see his products on grocery store shelves throughout West Michigan.

It will initially cost more but as the country moves away from Styrofoam and plastic, the cost will decrease. Ghent says he’s already seen costs come down on the restaurant side.

Last year, sales at BBC Distributing were up 40 percent thanks in part to the compostable products and they’re on track to increase sales another 40 percent this year.